The Goal of Elevating the Quality of Life,
Reducing Social Inequality

“Community Power” Project,

Promoting occupations in communities and alleviating unemployment
Amid the economic downturn, unemployment moves in while people move back to the countryside, jobless with no income. SCG started the “Community Power” project to provide training for social enterprises alongside fostering of moral, seeking to inspire the community to open for development. They are provided knowledge on processing products to add value and uniqueness while learning marketing ideas for branding and expanding to the online market as well as planning their lives towards sustainability.
The project began in 2018 when SCG supported communities via the “strong community” project by offering knowledge and morality perceptions that led communities out of crises. The workshop began in 13 provinces namely Lampang, Saraburi, Kanchanaburi, Nakhon Si Thammarat, Chiangrai, Phrae, Udonthani, Ubon Ratchathani, Lamphun, Uttaradit, Buriram, Phitsanulok, and Tak, a total of 400 members. The objective was to provide knowledge alongside moral concepts. Also, the project seeks to inspire the community to open for self-development by processing products to add value, uniqueness, and good standards. Moreover, the marketing elements are applied to build brands and expand the sales channel to both offline and online outlets. Additionally, they are also provided advice on planning towards a sustainable life. The are various success stories of communities that turned crisis into opportunity during the pandemic.
“Mam” Sirikamol, the salted egg entrepreneur from Tha Muang district, Kanchanaburi province who captured opportunities during COVID-19 with unique merchandise. Her products are the gem salted eggs which are coated with various herbs such as turmeric yellow (gold), pandanus green (emerald), sappan red (ruby), roselle purple (gem). The items are colorful with pleasant scents and are tasty yet are low in sodium, perfect for healthy food lovers. Also, the package gives tips on how to enjoy them as medium-boiled eggs. Interestingly, once the store went online, the sales rose to at least 2,000 eggs a month, welcoming a four-fold income increase.
“Ae” Surat Tiemmekka, the Malee gardener who caught the right trend and acted quickly as health-conscious consumers grew while Thai herbs were becoming known to heal and alleviate illness, including the COVID-19. In the past, there are research about Andrographis Pinaculata and Fingerroot, explaining their abilities to prevent and resist the increase of COVID-19, thus, turning them into the highest trending herb during the pandemic. Ae adapted to the trend and processed the herbs into capsules. This increased sales to over 10,000 THB, similar to pre-COVID times, and this success model inspired various other communities.

SCG further contributed to the “shop to help the community” initiative by selecting products from the project that are good in quality, clean, and safe, for their space in the product catalog. This attempted to draw more consumers so they can easily access the items via the online platform, which are delivered from the communities to the homes. Please contribute to making the community products develop sustainably and support them through the crisis by “shopping to help the community”. Browse the products at where SCG invites you to purchase the finely selected products, from the producers to your doorstep. This project has assisted 400 members in 13 provinces and, next year, plans are underway to recruit 200 more members in 14 provinces.

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